Creative Storytelling with Proven Performance

I create story-driven content designed to perform across digital platforms while maintaining a strong creative point of view. My work balances originality and execution, combining thoughtful visuals with an understanding of how content is consumed. I work fluently within platforms formats and trends, adapting them with intention rather than imitation. This allows the content to feel native, current, and engaging, while reflecting a clear creative direction and elevated visual standard.

TikTok: @artfromfran

Followers: 6.5K+

Engagement rate: 46%.

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Case Study: Cinematic Voiceover Storytelling

A one-minute narrative voiceover reflecting on creative struggle during an in-progress painting, paired with cinematic process footage to create emotional resonance rather than instructional content.

Creative Approach

  • Voiceover introduced vulnerability early to established emotional connection

  • Cinematic, painterly visuals reinforced mood and atmosphere

  • Pacing was designed to sustain attention across a full minute

  • Visual storytelling supported the emotional arc without overpowering the narrative

Why it worked

  • Emotional honesty increased audience retention

  • Cinematic visuals elevated a familiar experience into a shareable moment

  • Clear narrative arc encouraged viewers to stay engaged through the full duration

Results

  • 148k views

  • 25.6s average watch time

  • 587 new followers

  • 713 saves

How I Approach Performance

I analyze retention, watch time, and engagement to understand how visual pacing, narrative structure, and emotional beats affect performance. I prioritize clarity, rhythm, and mood over trend replication, adapting platform formats intentionally while maintaining a cohesive creative voice.

All metrics shown reflect self-initiated, self-produced content, including concept development, filming editing, and distribution.